For New York Road Runners I worked as a Senior Designer for their 2024 Annual Report, and spent time working on developing wireframes for their web build and collaborating with our Lighthouse Art Director and the NYRR internal team.
For NYRR, we went through extensive rounds developing moodboards, concepts, and beginning with two alternate wireframe options so the NYRR team had a variety of options to choose from as our starting point. We wanted them to have a few options of interactivity to choose from too, including navigation and statistic representation.
THE PROCESS
MOODBOARDS
WIREFRAME: OPTION ONEWIREFRAME: OPTION TWOFINAL SITE
We conducted multiple reviews with the client, and separate rounds of visual adjustments until we came to our final look here.