THE BRIEF
I worked as a Senior Designer on the New York Road Runners 2024 Annual Report, contributing to the web experience from early structure through execution.
I developed wireframes to shape the report’s information architecture and interaction flow, partnering closely with Lighthouse Creative’s Art Director and the NYRR internal team to align vision, content, and execution.
The result was a clear, considered foundation for an annual report designed to translate a complex story into an engaging digital experience.
For New York Road Runners, we explored multiple directions through moodboards and concepting, then established two distinct wireframe options as the foundation for the web experience.
Each option tested different interaction models — from navigation patterns to how key statistics were represented — giving the NYRR team clear, strategic choices to guide the final direction.
THE PROCESS
MOODBOARDS
WIREFRAME: OPTION ONE
WIREFRAME: OPTION TWO